In a few days workers will have left the building

In a few days, workers will have left the building. The pavilions are beautiful to host, may 1, the delegations from around the world. More than 150 interim, large or small, serious or fanciful buildings, spoof or futuristic are posed on 450 hectares of part of Huangpu River in Shanghai. 70 million visitors are expected, including 95 of Chinese, in the six months that will last for the exhibition. "This data, it is why before the contest, I had described the Pavilion of the France as a vacuum...". People did there not pass more than fifteen minutes, explains José Frèches, the President of the French company for the exposure of Shanghai 2010 (Cofres). It is us time to provide a beautiful image of the France fed both traditions that China appreciates, art, sophistication, fashion, luxury, gastronomy and a less known aspect of innovation, technology, modernism.

Jacques Ferrier architect replied to close this command with a building inspired by the sensual city, also fits the theme of the exhibition, "better city, better life". Its flag, set in a FishNet of concrete, conducted a course in a spiral around the five senses, smooth or bears to not slow down the flow expected 6,000 people per hour along a scenography telling the France. "The visitors come from the top of the building, they will be the tail in a garden à la française in tribute to our own and almost a refreshing pool, before descending a ramp lined with outside vertical Gardens used as sunshades. "They then infuse in all sorts of ambiences, sound, olfactory, Visual we have captured some French cities, to arrive at an exhibition of impressionist painters, 7 masterpieces with loaned by the Museum of Orsay", says architect. Cities reflections after the rain, cities sounds muffled by the snow, cities the night illustrated by scenes of cinema, cities flowering, noisy, silent... The opposite of functional, septate and sectarian cities drawn on computers and built ex nihilo to respond to the contemporary urban appetites. "I wanted to show that build sustainable city does not only stacking technologies which isolate or recycle but learn how to use technology to sublimate landscapes, improve public spaces, find a form of nature..." ", continues Jacques Ferrier.

Entry ticket too high

There is nothing to sell in the Pavilion with the exception of luxury goods in a single shop. French companies did not have not the opportunity to showcase their skills, because the building was built in China, by Chinese companies. "We had no choice, but it is also this that serve these exchanges, appreciates the architect." Hulls used mold to the netted items were manufactured close to Shanghai, are Chinese nurserymen who developed the gardens... With TER, the landscape, we all followed closely, but only the inner scenography was achieved by French companies. ""Major economic actors, as the small course could participate in the financing of this great adventure, says José Frèches. ". We had relied on patronage EUR 25 million, it was probably too ambitious, we now have nothing that 10. "Lafarge, LVMH and Sanofi-Aventis contributed each EUR 1.5 million. Airbus, Veolia, Carrefour, Areva, all banks of the place and many other groups were asked, in vain. They estimated the entry ticket too high. "I was there to provide an opportunity, not for the sébile.". I am still astounded of Recevoir of companies yet very involved in the Chinese market. "They could be placed, at little cost, are gestures that are in this country," continues the contracting authority of the flag, still bitter to this indifference justified by some unconvincing "product". Scenography included, the building will cost less than 50 million euros, including 20 for construction on land lent by the Chinese Government for six months. The French would like to predict a future of art gallery. Architect, he well imagine the pavilions of different countries, all devoted to urban planning, dispersed throughout a country in very strong growth, including the cities of several tens of millions of inhabitants grow too fast.