Richard Attias is now a man with the world

If it were an animal, it would be probably a cat, which he has acutely, the exceptional ability to fall back on its feet, regardless of the height of the drop. These last three years, the business of Moroccan origin man Richard Attias, fifty years, new boss of the New York Forum since January, will have shown uncommon qualities of resilience. Backed, it is true, by the riches practical his address book, which, in the 2000s, enabled him to orchestrate some bluffantes operations: to move the Davos Forum alongside the smoking World Trade Center ruins, climb an orchestra with Israeli and Palestinian musicians, lead actress Sharon Stone to speak at Davos...

Two years ago but the events were not supposed to get him to install in March 2009 his "tipi" in New York, even if the different antennas on its company The Experience led him regularly in Paris and in Saudi Arabia. In 1998, the civil engineer by education (master of mathematics and physics), formed at IBM, was resold to Maurice Lévy, Chairman of the Executive Board of Publicis, the majority of its capital group event, Global Events Management, whose major client was, since 1994, the World Economic Forum of Davos. A subsidiary was born - Publicis Events Worldwide-, global network specializing in international conferences, institutional events and marketing of large groups. Finally, on April 20, 2007, Publicis group and the Moroccan businessman launch Publicis Live, an agency located in Geneva, which holds 40 in a personal capacity, and whose social purpose is "to be at the service of government institutions or private". Richard Attias is now a man with the world.

"The experience".

The apotheosis of a fairy tale Almost... If the life of Richard Attias had crossed, unexpectedly, his professional career. March 23, 2008, native of Fez, born of a wealthy bourgeoisie of Jewish origin working for the Royal family of the Morocco, wife Cécilia Ciganer-Albéniz, ex-wife of Nicolas Sarkozy, in New York, in the Rockefeller Center. A month later, almost day to day, April 24, he left the Presidency of Publicis Live and creates a new structure, called - very personal form of mockery -"The Experience".

Branch Dubai. Dubai At the time, in 2008, the name of the small wealthy Emirate, nestled in the heart of the Persian Gulf, is enough to dream. But the Emirate suffers from a deficit of image and Richard Attias splint to transform it into a universe referring imperceptibly metamorphosis in which engaged, there several decades, Monaco. It thus creates the "Dubai Fashion Week", embarking on the rehabilitation of the area former Al Bastakya, Valley of partnerships with ESPN, the Disney subsidiary and the Metropolitan Opera in New York. The financial crisis of 2008 brutally puts an end to the projects: "the sponsors were rare and he appeared to me reasonable to put the society dormant for two years." This is how early 2009, I just resumed my freedom... "And as of April 2009, I was able to implement new projects, such as the tenth anniversary of the accession to the throne of the King of Jordan which was attended by 15,000 people," he says today.

The creation of the "New York Forum" then intervenes in the right line of the logic of "the experience". He was missing, according to Richard Attias, an event specifically dedicated to economic issues, listed both as a place of decryption for the general public, disoriented by the opacity and the inconsistency of the financial news, and a place of consultation for enterprises, 60 have changed head in eighteen months. Backed by the "New York Times", sponsor and official media, the first edition of the forum will take place June 22, 23 and 24.