Peoplecan simply visit or and enter theirweight loss goals to join the Challenge

BBJ and UMe will be able to create many cross marketing opportunities to reachmusic fans as well as fitness fans by offering them a unique product.Inaddition, Body By Jake customers will be offered the music through all BBJbranded productions across multiple platforms.ExerciseTV, which Steinfeldfounded, will also provide additional exposure for the new line.ExerciseTVcan be found on-demand in 27 million cable television homes across the countryand at http:// "Music is such an integral part of exercise and, to my knowledge, no one hasreally made music as important as the workout itself.They need to gohand-in-hand, because with good music, you can get through a tough workout or any workout.For that matter, with good music you can get through lifewith a smile on your face," says Mr Steinfeld. "Fitness has become more andmore customized: We have a different shoe for every sport and type ofexercise, so why shouldn't people have customized programs of fantastic musicthat inspire and motivate them through their favorite workouts" "This collaboration with Jake, who has established himself as the leadingfitness expert and entrepreneur, gives us a great opportunity to maximize ourexisting catalog, while creating new opportunities for emerging artists,"commented Mr Resnikoff. "People are consuming more music today than ever, andin new ways that fit their lifestyle. Fitness professionals and enthusiastsalike will now be able to work out to the best music content, delivered in anarray of new formats."Jake began his relationship with UMG in 1983 when he released his firstexercise video in the marketplace. He then made music history when he releasedthe first original video soundtrack in 1984.The album, entitled Don't Quit,included music by artists such as Bobby Caldwell and Joseph Williams, and wasreleased by MCA Records. About Universal Music GroupUniversal Music Group is the world's leading music company with wholly ownedrecord operations or licensees in 77 countries. Its businesses also includeUniversal Music Publishing Group, the industry's leading global musicpublishing operation.Universal Music Group's record labels include Decca, Deutsche Grammophon,Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam MusicGroup, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville,Mercury Records, Philips, Polydor Records, Universal Motown Republic Group,Universal Music Latino, Universal Records South, and Verve Music Group as wellas a multitude of record labels owned or distributed by its record companysubsidiaries around the world.

The Universal Music Group owns the mostextensive catalog of music in the industry, which includes the last 100 yearsof the world's most popular artists and their recordings. Universal MusicGroup also includes eLabs, its new media and technologies division; Bravado,its merchandising company; Twenty-First Artists, its full service managementdivision; and Helter Skelter, its live music agency. Universal Music Group is a unit of Vivendi, a global media and communicationscompanyAbout Jake Steinfeld and Body By JakeJake Steinfeld is one of the fitness industry's reigning icons. In 2006, Jake launched ExerciseTV, the firstfitness-on-demand television network, in partnership with Comcast, New Balanceand Time Warner; the network is currently available in more than 27 millionhomes in the United States and online at 2005, he wasappointed by Governor Arnold Schwarzenegger to serve as Chairman of theCalifornia Governor's Council on Physical Fitness and Sports, with the missionof establishing California as the nation's first "Fitness State." Jake is alsothe founder of Major League Lacrosse (MLL), the nation's first professionaloutdoor lacrosse league, MLL is now entering its ninth successful season withten teams throughout the country.

Jake created his Don't Quit! Foundation tosupport and educate the youth of America about the value of physical fitnessby providing state of the art fitness centers in inner city middle and highschools. General Mills, NBC's The Biggest Loser and Feeding America Partner to LaunchPound For Pound ChallengeInitiative encourages Americans to lose weight, feed the hungryMINNEAPOLIS, Jan. 5 /PRNewswire/ General Mills, NBC's The Biggest Loser andFeeding America today announced they are partnering to launch the Pound ForPound Challenge, an initiative that encourages Americans to lose weight andfeed the hungry. For every pound dieters pledge to lose this new year, a poundof groceries will be delivered to a local food bank."More and more people need help getting food on the table in these troublingeconomic times, but the Pound For Pound Challenge is helping to meet thedemand for donations in a big way," said Vicki B Escarra, president and CEO,Feeding America.

"By providing more food resources for Americans, individualsand families can spend their money on other equally important basicnecessities like rent or mortgage, utilities and transportation."While 130 million people are overweight in the United States, 35 millionAmericans are at risk of hunger. The new Pound For Pound Challenge givesAmericans the opportunity to fight the hunger crisis and help families intheir neighborhoods by simply pledging to lose weight and get healthy.Peoplecan simply visit or and enter theirweight loss goals to join the Challenge. "General Mills has a long-standing commitment to nutrition and wellness, andwe're thrilled to support a cause that will not only provide hunger relief butalso encourage Americans to get healthier," said John Haugen, vice president,Health and Wellness at General Mills. "By joining the Challenge, Americans arehelping themselves while helping the one in eight Americans who struggle withhunger."In addition to pledging to lose weight, Americans can donate directly at and look for Pound For Pound lids and seals onspecially-marked General Mills products.